Chic is a sustainable solid perfume brand that values the environment and helping their clients to feel confident. Clients have the option to purchase a refill stick for their favourite perfume as the original tube is made from glass. The three scents for Chic are Daisy Berry, Vanilla Plum, and Jasmine Cherry. Each scent has an illustrated flower pattern to highlight the main element of each fragrance. The patterns provide the packages with a cheerful feel which helps to make the target audience feel their best before they have even used the product.

Student Work – AUArts
Deliverables – Logo, Solid Perfume and Refill Packages, Instagram, Merchandise, In-Store Displays, Mockups
Year – 2025

Montecatini Pro provides a luxurious and elegant feel with the way the letterforms curve. This typeface was used for the logo with some edits to create an expressive feel through the rounded characters and graceful swashes.

The secondary typeface for Chic is Helvetica. This typeface was utilized for the various weights and clear legibility for the information about the product.

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