Hatchet Lake Lodge is a 5-star fishing lodge located in remote northern Saskatchewan. They required an information booklet that captured the experience Hatchet Lake offers and showcased various elements. They will hand out the booklets to potential clients at various hunt and fish shows.

Freelance Work – Hatchet Lake Lodge
Deliverables – Information Booklet
Year – 2025

Option 1

The first option uses diagonal lines to draw the viewer’s attention to certain images and text. The green colour draws viewer’s back to nature and immerses them into the experience of being at the remote fishing lodge.

Option 2

The second option uses the bottom shape of the water on the Hatchet logo to add visual interest and create a consistent element throughout. This shape also creates a curve along the top of the images to make everything flow together. The colour block provides a luxurious feel to the booklet as well.

Chosen Booklet

Warbler Deck creates an elegant feel to the catchphrase and draws attention to the lodge name.

Futura PT Condensed allows the important information to be clearly read by viewers.