The concept for the Sabrina Carpenter themed experience is to have a variety of rooms set up throughout a building where guests will walk through and experience each song on her album. Each room focuses on one song and guests will be able to move at their own pace. They can enjoy their favourite songs with friends and family while singing and dancing along to the music. Sabrina Carpenter’s brand is playful, flirty, and modern with bright colours and various symbols, such as hearts and kiss shapes.

Student Work – AUArts
Deliverables – Motion Graphics, Mockups
Year – 2025

Tempting provides movement and an elegant feel to the text which suites Sabrina Carpenter’s style of music. The cursive text guides viewers eyes across the screen and provides a path for their eyes to follow.

Century Old Style STD Bold is a serif typeface that adds more of this playful, lively feeling. It creates energy as if the words are dancing. Both of the typefaces are used throughout Sabrina’s brand identity, such as her album cover and merchandise.

The first video will be played when people first walk into the building. It showcases each song that will be played throughout the event and features the kiss shape.

This video showcases one of Sabrina Carpenter’s most popular songs. It uses elements from the video which has a beach inspired theme and old movie style feel to it. There are sunglasses, umbrellas, and polaroid photos to create this fun-loving feel.