Sip is a bottled cocktail brand that makes drinking a cocktail easy and simple. The audience will have more quality time to spend with their friends and family to create special memories without the hassle of having to make cocktails. People will not miss out on any conversations because they had to go make another drink, instead they simply just have to grab the bottle. Sip encourages people to get together because they value connection, joy, excitement, relaxation, and laughter. Whether it’s a backyard BBQ, girls night, or a beach day Sip is your go to efficient cocktail. All customers have to do is shake it and sip to enjoy their favourite beverage.

Student Work – AUArts
Deliverables – Logo, Packages, Advertisements
Year – 2025

This rounded serif typeface is altered to be curved upwards to incorporate a cheerful feeling and to add movement to the Sip logo.

This typeface is used for the back of the Sip labels, summer pack, and on advertisements. It keeps the fun and friendly environment that is welcoming to family and friends.